BEST is a brand in its own right with a separate direct sales website, but is also described as ‘being backed by Scribe Cycling’s infrastructure’, so could also be considered a sub-brand of Scribe.
Scribe’s founder, Alan, explained that they wanted to make Scribe’s wheel technology available at a lower price point without diluting Scribe as the pinnacle brand. The BEST website says that ‘BEST Bike Carbon Wheels is the ultimate starting point for those seeking their first carbon wheelset’, with a simple line-up that currently consists of 50mm and 60mm carbon road wheels and a 40mm carbon gravel wheelset.
