
Just when we thought there were no more trends left to squeeze out of the Noughties, black hair dye makes a comeback.
The gothic hair trend defined the 2010s, with stars such as Rihanna, Demi Levato and Megan Fox flying the flag for bewitchingly inky locks. Now, black hair dye is stepping out of the shadows and dominating social media feeds where on TikTok, there have been 161.3 million on videos related to Black Hair Dye.