It’s beginning to look a lot like Christmas, but there’s no reason for present-buying stress.
Take advantage of the Black Friday sales and stock up on all the toys and kid essentials so you can put the magic into the festive season without putting a dent into your bank balance.
Whether it’s their first Christmas or tenth, you have to step it up in the present stakes after the last few years of lacklustre celebrations, so look to our selection of toys below that the little ones in your life will unwrap with glee.
What is Black Friday?
Black Friday takes place towards the end of November every year - always following the US’ Thanksgiving celebrations that are on the fourth Thursday of the month. The sales weekend has been growing and growing each year and is now a month-long price slashing bonanza where just about every brand under the sun paints their products with the discount brush.
When is Black Friday 2022? When is Cyber Monday 2022?
For 2022, Black Friday is on November 25, while Cyber Monday - that marks the end of the event - will be on the following Monday on November 28.
What were the best deals from Black Friday weekend last year?
You could find big name brands and hugely sought-after toys at a fraction of the RRP. Highlights included Osmo that will teach them how to code, Tonies to read them stories and plush toys like everyone’s favourite Paddington.
What kinds of deals can we expect this year?
There is a toy to suit all ages and interests on offer throughout this year’s event. Retailers like Amazon, AO, Argos and John Lewis are all getting involved in the sales action as well as brands like My 1st Years, Barbie, Magic Mixies and VTech. Also see our live blog.
How to keep up to date with the best Black Friday deals
We may be biased but we firmly believe that there is no better place than ES Best to stay up to date of the latest deals to know. We are given an inside track on the most noteworthy discounts and will share them with you right below.
Best air fryer deals for Black Friday 2022: Offers to expect on Ninja and more
Best travel deals for Black Friday 2022: Offers to expect on flights and more
Best kitchen appliance deals on Black Friday 2022: Offers to expect in the sale
Best laptop deals for Black Friday 2022: Offers to expect on Macbooks, HP and more
Best Boots deals for Black Friday 2022: Offers to shop now on cosmetics and more
Best Nintendo Switch deals for Black Friday 2022: Console and bundle offers to expect
Best AO deals for Black Friday 2022: Offers to expect on appliances and more
Best fashion deals for Black Friday 2022: Top clothing offers to expect in the sale
Best John Lewis deals for Black Friday 2022: Offers to expect on homeware and more
LEGO Disney Frozen The Ice Castle Set 43197
was: £189.99
Buy now £151.99, ShopDisney
Peppa Pig Mega Kitchen
was: £60
Buy now £30.00, Argos
MEGA BLOKS Fisher Price Building Toy ABC Blocks
was: £35.55
Buy now £9.80, Amazon
Kinetic Sand Sandbox Set - Blue
was: £15
Buy now £6.00, The Toy Shop
Sylvanian Families Baby Amusement Park
was: £50
Buy now £37.50, Argos
My Little Pony: Make Your Mark Toy Musical Mane Melody – Playset with Lights and Sounds
was: £44.99
Buy now £25.99, Amazon
Janod Garage
was: £62
Buy now £50.00, Kidly
Munchin Monkey Action Game
was: £23
Buy now £6.90, The Toy Shop
LEGO Harry Potter Hogwarts Courtyard Sirius' Rescue 76401
was: £45
Buy now £36.00, Argos
Polly Pocket Ice Cream Spin ‘n Surprise Compact Playset
was: £29.99
Buy now £18.99, Bargain Max
Osmo - Little Genius Starter Kit for iPad + Early Math Adventure
Fun and educational at the same time, this set bring games to life while teaching math skills, reading, motor, imagination, critical thinking and more.
Was: £79.99
Buy now £50.99, Amazon
L.O.L Surprise! OMG Birthday Doll - Miss Celebrate
was: £34.99
Buy now £24.99, Very
Sylvanian Families 5315 Grocery Market Collectable
was: £55.52
Buy now £24.95, Amazon
Barbie Doll and Pet Boutique Playset with 4 Pets
was: £36.99
Buy now £27.99, Amazon
VTECH KidiZoom Studio Compact Camera - Blue & Black
Was: £61.99
Buy now £45.00, Currys
PlayShifu Orboot (Earth): The Educational AR Globe
Travel may not have been so easy over the last year so this gift brings the wonders of the world to them. The 10” globe connects to an app where they can discover – through augmented reality – all about the culture, cuisine, sites, animals and more of the country of their choice.
Was: £44.99
Buy now £39.99, Amazon
Barbie Dreamplane Playset
was: £59.99
Buy now £39.99, Very
Micro Scooters Mini Deluxe LED Scooter
was: £87.92
Buy now £70.36, John Lewis
LEGO Marvel Infinity Gauntlet Thanos Set for Adults 76191
A captivating office or home decor piece, LEGO’s recreation of the Marvel Avenger’s Infinity Gauntlet is sure to draw admiring comments from any fans of the superhero series.
The perfect collectible item, it will keep any comic book fan occupied for hours.
Was £80
Buy now £45.00, Argos
LEGO Harry Potter Hogwarts: Dumbledore’s Office 76402
Take yourself on a magical tour of Dumbledore’s office with this iconic multi-story design.
Complete with Harry, Hermione, Dumbledore, Snape, Filch and Madam Pince, as well as Harry’s Invisibility Cloak, the Pensieve, the Sword of Gryffindor, the Sorting Hat and baby Fawkes rising from the office, any Harry Potter fan will be over the moon unwrapping this set on Christmas day.
Was £80
Buy now £55.00, Asda
LEGO Icons Optimus Prime Transformers Robot Model Set 10302
Relive the Transformers saga with LEGO’s Optimus Prime model set.
The leader of the autobots, any fan of the series will enjoy the chance to craft all of the details of the iconic robot, which, like the character, converts to a model truck and back again.
Was £160
Buy now £106.50, Argos
