Welcome to the realm of the reasonably priced washing machine!
Yep, that’s where Beko as a brand sits, comfortably so, too, being the number one large home appliance brand in the UK and the second largest in Western Europe – not bad since its products have only been available over here since 1990. The UK and Ireland subsidiary of Turkey’s Arçelik (yes, that’s pronounced as you think) A.Ş., that in turn being the consumer durables sector of Koç Holding (also pronounced as you think), Beko were famed firstly in this patch of the planet for its refrigerators, later launching its washing machines in this sceptred isle and solidifying its position as numero uno.
