The appeal of ski fashion dates back long before Lynn-Holly Johnson hit the slopes in a Western-style cherry red one-piece, white earmuffs and a cowboy hat alongside Roger Moore in For Your Eyes Only.
While ski chic may have peaked in the 1981 Bond film, we are still spoiled for choice today when it comes to skiwear brands. No longer is the sartorial category solely functional. Oh no, it’s the pinnacle of sophistication, style and sporting prowess.
