Here’s the thing: Apple rarely discounts its own products.
Even when Black Friday rolls around – aka the biggest shopping event in the calendar – you will likely not find its hardware on sale directly on Apple.com.
But before the Apple devotees exit this page feeling sad and disappointed, fear not for almost every other retailer that stocks the US brand will be offering Apple products at a fraction of the cost.
There is truly no better time to upgrade your phone or grow your collection with a new watch, pair of headphones, laptop, tablet or any of the extensive selection of accessories than Black Friday.
During the sales extravaganza, iPhones, Apple Watches, iPads, AirPods and Macs are treated to some of the biggest and best reductions, and you’ll find them on John Lewis, Amazon, Argos, Currys, Very, AO and more.
Even the brand-new handset was included in the sale last year but before we get that, here’s the lowdown on all things Black Friday.
Will Apple have a sale on Black Friday?
While Apple doesn’t typically discount its products on Black Friday, you can still find Apple products on offer. The retailer may offer a gift card with purchases of certain products but if you head to the likes of John Lewis, Currys, Very and Amazon, there are reduced prices across the breadth of the Apple range, from phones to keyboards.
When is Black Friday?
Black Friday is on November 24 and Cyber Monday is on November 27.
What is Black Friday?
We’re sure the bargain hunters among you don’t need to be told about Black Friday but in case you’re looking for a refresher session, here’s the scoop.
Black Friday is an annual event that is always the day after Thanksgiving in the US. What started as a crazy discount day with our friends across the pond, quickly gained traction here in the UK. It is now known for being the foremost shopping event in the calendar.
When does Black Friday end?
The four-day sale culminates on Cyber Monday.
What kind of Apple deals can we expect?
As we alluded to above, the brand-new iPhone 14 was included in the sale last year so there’s a very good chance that the latest launch, the iPhone 15, will be discounted. The same is true for the Apple Watch 8, AirPod Pros and 2023 MacBook models.
Are there any Apple discounts available now?
Yes! Find out more below.
Best gaming deals for Black Friday 2023: Nintendo Switch, PS5, Xbox Series X and more
Best tablet deals to expect on Black Friday 2023: Apple iPads and Android tabs
Best John Lewis deals to expect for Black Friday 2023: Offers on homeware, furniture and more
Best laptop deals to expect for Black Friday 2023 from Dell, HP and more
Best TV deals to expect for Black Friday 2023 from Samsung to LG and more
Best smartwatch deals to expect for Black Friday 2023: Garmin, Fitbit and more
Apple iPhone 14 Pro Max (256 GB)
Was: £1309
Buy now £769.99, Backmarket
Apple iPhone 14 Pro (256 GB)
Buy now £1049.00, Amazon
Apple iPhone 14 (128 GB)
Was: £699
Buy now £649.00, Amazon
Apple iPhone 14 Plus (128 GB)
Was: £799
Buy now £749.00, Amazon
Apple Watch Series 8 (GPS 41mm) Smart watch
Buy now £444.10, Amazon
Apple Watch Series 7 45 mm GPS
Buy now £337.65, Apple
Apple iPad (9th Gen, 2021), 64Gb, Wi-Fi, 10.2-inch - Space Grey
Was: From £369
Buy now £299.00, Very
Apple 2022 12.9-inch iPad Pro (Wi-Fi, 128GB) - Space Grey (6th generation)
Was: £1,249
Buy now £1194.00, Amazon
Apple 2022 10.9-inch iPad (Wi-Fi, 64GB)
Was: £499
Buy now £439.00, Amazon
Apple 8.3" iPad mini (2021) - 64 GB, Pink
Was: £569
Buy now £549.00, Currys
Apple 2023 MacBook Pro laptop M2 Pro chip with 10‑core CPU and 16‑core GPU: 14.2-inch Liquid Retina XDR display, 16GB
Buy now £2221.39, Amazon
Apple 2020 MacBook Air Laptop M1 Chip, 13” Retina Display, 8GB RAM, 256GB SSD Storage
Was: £848
Buy now £799.00, Very
Apple AirPods (3rd generation) with Lightning Charging Case
Buy now £149.00, Amazon
Apple AirPods Pro, (2nd generation), Wireless - White
Was: £229
Buy now £199.00, Amazon
Apple AirPods Max - Sky Blue
Buy now £499.00, Amazon
Apple iPhone 13 (256GB)
Was: £599
Buy now £549.00, Amazon
Apple iPhone 13 (128GB)
Was: £599
Buy now £549.00, Amazon
Apple iPhone 13 mini (128GB)
Was: £649
Buy now £660.21, Amazon
Apple Magic Keyboard
Buy now £75.00, Amazon
Apple Magic Keyboard (for 12.9-inch iPad Pro - 5th generation)
Buy now £289.00, Amazon
Apple Pencil (2nd Generation)
Was: £139
Buy now £89.00, Amazon
Apple EarPods In-Ear Headphones with Lightning Connector
Was £19.99
Buy now £15.99, Argos
Apple AirTag, Bluetooth Item Finder, 1 Pack
Was £35
Buy now £29.00, John Lewis
Apple 60W MagSafe 2 Power Adapter for MacBook Pro with 13" Retina Display
Was £79
Buy now £63.20, John Lewis
Apple Magic Mouse (2021) with Multi-Touch Surface, White
Was £69
Buy now £60.15, Back Market
