Amazon's spring event from a UK perspective finishes today. The 2026 event has been split into UK (10th-16th March), and US (25th-31st March). In the UK we saw a number of good deals especially in the golf ball sector and I have picked out some of my absolute top picks below, many of which I expect to go off sale after midnight tonight.
Now I wanted to mention that to see the best deals make sure you sign up to Amazon Prime, because this will be how you don't miss out on the higher discounts. If you aren't already a member, you can sign up for a free 30-day trial or a six-month free trial for 18-24 year olds, which will give you all the benefits over the sale.
I would certainly recommend bookmarking this page as we will have all the information you need, and I also recommend checking out the golf section on Amazon.
Top retailer deals
- Amazon: Big savings on wide range of golf equipment
- PGA TOUR Superstore: As much as 50% off on golf equipment
- Scottsdale Golf: Over 700 products with big savings
- Callaway: Trade in, trade up for new clubs for less
- TaylorMade: Buy 3, get 1 free on new TP5/TP5x golf balls
Editor's Picks: The absolute best deals
Best UK Golf deals
Best US Golf Deals
Top club deals
Shoe deals
Ball deals
Tech deals
Meet the expert
Everything you need to know
How do I become an Amazon Prime member?
An Amazon Prime membership is required to shop and buy the top golf deals on Amazon, whether that be during Prime Day itself, the Big Spring Sale, or Amazon's Big Deals Day event in October. This subscription costs $14.99/£8.99 a month but new subscribers can actually get a 30-day Amazon Prime free trial to get access to the deals.
Of course this trial gives you access to the deals but other benefits too such as the free shipping, Amazon Prime video and so on. You can then decide if you want to cancel the subscription as well if you are done shopping.
What are the biggest sale days on Amazon?
The biggest sale days on Amazon are threefold - Amazon's Prime Day which usually takes place in July around the middle of the month. This was the case in 2024 as the event took place on the 16th and 17th of July, and the same in 2025 from the 8-11th.
After that Black Friday and Cyber Monday are huge shopping events, and in 2024 they took place on the 29th November, and 2nd December respectively. Buying intent was very high over those two days, and the same can be said for the month of December and in the weeks leading up to Christmas. I expect more of the same in 2025.
Amazon has also introduced two smaller shopping sales which are called the Amazon Spring Sales which will take place in March 2026 and is split into UK (10-16th), and US (25th-31st).
Additionally there is the Amazon Prime Big Deal Days event which took place in October 2023 for the first time. In 2024 it took place in October on the 8th and 9th, and in 2025 it took place on the 7th and 8th of October.
Top tips
1. Use a free trial to shop the best of the sale
If you think about it, Prime members are spending $14.99/£8.99 a month to shop during Amazon's shopping events. The idea of paying to shop a sale is a bit odd but this will ensure you get the best prices on products. It is worth saying if you're a new Prime user, sign up to Prime now and you can shop the sale for free with the free 1 month trial.
2. Shop with an Amazon Gift Card
If you have an Amazon Gift Card that you haven't used yet, why not use it during the Big Spring Sale for the upcoming golf season?
3. Don't limit yourself to Amazon
Of course there will be a lot of focus on Amazon during the sales event but definitely don't limit yourself to just one retailer as we often notice other retailers like PGA TOUR Superstore, Walmart, Rock Bottom Golf and Scottsdale Golf doing sales of their own. Or even go to specific retailers as well because we notice brands like Callaway, TaylorMade, Malbon and so on all occasionally have discounts direct with them.
4. Price check everything
I really think this is one of the most important things to do when shopping in sales events. Price checking on Amazon is quite easy. I use CamelCamelCamel, a website that price checks millions of items sold on Amazon, a lot. The website tracks price lows, so if the item you're looking at was cheaper at some other point, you'll be able to see the price difference.
5. Watch out for shady reviews
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Heading · H2This is something to be aware of. Amazon has removed a lot of bogus reviews but there are so many that not all of them can be. So I recommend just keeping your eyes out for reviews that seem a bit fishy.
6. Treat yourself to some early deals
Amazon has deals running every single day so if you're in desperate need of a new golf club set, golf bag or golf watch immediately, you can find some cheap prices on the Amazon Daily Deals page.
For more golf buying advice, check out our specific section on the Golf Monthly website.
