Black Friday has begun in earnest at Amazon.
Not content with slashing prices in its Prime Day sales, the giant uses Black Friday as an extra chance to offer discounts - and this time, no Prime membership is necessary. Handily timed just before Christmas, these Black Friday offers are hard to resist.
Amazon is famous for offering huge discounts on its own-brand products, like Echo, Show, Kindle and Fire devices.
We’re confident bargain-hunters can expect more of the same in 2024, with particular emphasis on home security products, such as the Ring Video doorbell which is currently 40% off.
Big players like Google, Silentnight, Fitbit and Ninja Kitchen have also made deep discounts on their bestsellers - up to 70 per cent off in some cases.
When is Black Friday 2024?
This year Black Friday falls on November 29.
When does Black Friday end?
The highly anticipated shopping event culminates in style on Cyber Monday, traditionally a time to snap up tech of all descriptions: think gaming, laptops, TVs, smartwatches, phones, washing machines and more.
This year Cyber Monday falls on December 2.
Why can you trust ES Best this Black Friday 2024?
We are professional deal-hunters - and not just on Black Friday. Throughout the year, you’ll find us shouting about deals at every one of Amazon’s seasonal sales including the biggie, Amazon Prime Day which is typically held in July. We watch Amazon like a hawk all year round, so there’s no one you can trust more than us to tell you whether they’ve got a genuinely good deal in the mix.
Whether you’re on a mission to tick off your Christmas shopping list, or want an excuse to get that tech you’ve been mulling over all year, Amazon’s Black Friday and Cyber Monday sales are the moment to pounce.
We’ve gathered the best Amazon offers to shop now its official Black Friday week has kicked off.
Amazon Fire TV 43-inch 4-series 4K UHD smart TV
Get Christmas viewing sorted for less thanks to this deal from Amazon. It’s Fire TV is currently discounted, meaning you can enjoy Smarter viewing for a snip of the price.
Was: £429.99
Buy now £229.99, Amazon
Ring Battery Video Doorbell (2024 release)
Hawker of practically everything under the sun, Amazon has had its beady eye trained on the home security game for nearly a decade now (the first model launched in 2014).
The latest iteration comes with head-to-toe viewing with crystal clear HD clarity, a long-lasting built-in battery and a free 30-day trial of Ring Protect so you can try it out for size with everything beamed to an app for easy viewing.
As for the DIY? Done in five minutes flat.
Buy now £59.00, Amazon
Amazon Fire HD 10 tablet
Best for: portable streaming
The 10-inch screen of this budget tablet is ideal for watching streaming TV in bed or at a table, and if it’s content consumption you’re after, it doesn’t make sense to pay more. Despite being firmly tied into the Amazon ecosystem, you’ll be able to use it for Netflix, iPlayer and all the rest of the common streaming apps, along with Kindle ebooks and internet radio.
A case with a stand makes a good companion, so you don’t have to keep on holding it all the time, and there's no way to use it away from an internet connection, but if you’ll be camping within range of Wi-Fi then it makes for a useful travel companion.
Was: £149.99
Buy now £74.99, Amazon
Amazon Echo Dot
For the smartest clock around, look no further than Amazon’s Echo which acts as a PA to tell you the time, the weather, traffic updates, or answer any random questions that pop into your head, like “Can dogs understand each other?”. You can also use it as a speaker and to control compatible tech, like lighting and heating. Available in three colours, it’s currently more than half-price.
Was: £54.99
Buy now £22.99, Amazon
Echo Dot (5th generation) | Charcoal, 2-pack + Sengled Smart Plug, Works with Alexa - Smart Home Starter Kit
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An incredible deal that's part of Amazon's early Black Friday offers, you can pick up two 5th Gen Echo Dots plus a smart plug for less than £50.
If you want to make your home smarter, these intelligent speakers are the ticket, offering incredible audio for music and podcasts. Or use it as an assistant to answer most questions that pop into your mind.
ou can even sync devices together to create a surround sound system for a true cinematic experience.
Was: £124.97
Buy now £22.99, Amazon
Echo Buds (Newest gen)
Amazon’s version of in-ear headphones is one of the best deals at the retailer this Black Friday. The wireless buds have been marked down by 65 per cent, and are the perfect companion for work, play or the commute. They come with active noise cancelling, a built-in mic and are water resistant too so you don’t have to worry about wearing them in the rain.
Was £129.99
Buy now £44.99, Amazon
Google Pixel 8
Tired of your old handset? Google’s Pixel 8 has some incredible features including cutting-edge photo and video, a bright 6.2-inch display and battery power that lasts up to 72 hours.
Was: £699
Buy now £449.00, Amazon
Tefal Easy Fry Mega
Make your long-awaited move on an air fryer now - Amazon has marked this XL Tefal Easy Fry down by 50 per cent! The appliance is perfect for larger households, with a 7.5L capacity that can cater to eight people.
Was: £139.99
Buy now £70.00, Amazon
Vax Blade 4 Pet and Car Cordless Vacuum Cleaner
Pet hair has an irritating way of working itself over all surfaces, from the sofa to the car. Get your home and motor looking clean again thanks to VAX Blade which uses powerful suction to scoop up dirt, hair and other grime. It's now 45% off the RRP.
Buy now £155.80, Amazon
Silentnight Miracoil Ortho Mattress
Life’s too short to put up with a bad bed. Invest in a new mattress for less thanks to Silentnight’s deal at Amazon.
Was: £249
Buy now £150.99, Amazon
Belkin 3-in-1 Slim MagSafe Wireless Charger
Best for: neat and tidy charging
Available in black and white, we love the fact that this simple tablet charging station offers compact and stylish charging wherever you roam. Thanks to MagSafe compatibility, this charging station delivers seamless alignment every time, so you won’t have to triple-check that your phone is sitting in the perfect spot for wireless overnight charging.
Was: £139.99
Buy now £89.99, Amazon
Perrier-Jouët Belle Epoque 2014 Brut Champagne
2025 will be here before you know it. If you've got something big in the diary for next year - wedding, landmark birthday, newborn - there are few finer bottles to pop open than Perrier-Jouët's Belle Epoque, considered among the finest prestige cuvées in the world.
Buy now £145.00, Amazon
Ninja StaySharp Knife Block, Five Piece Set
Available in 5, 6 and 12-piece sets (the largest set includes six additional steak knives), the Ninja StaySharp Knife Block is a brilliant kitchen accessory investment if you’re not the type of home chef that switches between multiple different brands and types of knives depending on your mood, or what you’re cooking.
The StaySharp Knife Block streamlines the home kitchen experience tenfold and is a value-for-money investment in owning consistently sharp knives – without the need to purchase an additional, likely cumbersome and fiddly v-groove knife sharpener.
The included knife set, no matter which option you go for, consists of a selection of elegant, perfectly weighted, and brilliantly designed 22-degree blades. Equipped with delightful ergonomic handles, they have the look and feel of a professional set at a fraction of the cost.
Was £169.99
Buy now £109.99, Amazon
Moto Razr50 Koala Grey
A clamshell phone for modern users, Motorola's device boasts beautiful full-colour displays on both the external and internal displays, a next-gen 50 MP camera systemthe multidimensional sound of Dolby Atmos. Plus, with all-day battery, it will go as long as you do.
Was: £799.99
Buy now £599.00, Amazon
Braun All-in-One Style Kit Series 7 MGK7470
Get all your grooming needs sorted under one roof with Braun's styler. It can manage 16 jobs in one, from tidying up designer stubble to sorting out hair - heck, even manscaping. The battery-powered tool comes with a razor to see to those finer details.
Was: £99.99
Buy now £49.99, Amazon
Tefal Easy Fry Dual Zone Digital Air Fryer
Why have one air fryer basket when you can have two? Built for busy households, big families and keen dinner party hosts, Tefal's beast of a machine offers eight functions in one - use it to air fry, bake, roast, reheat, dehydrate and make dinners extra crispy. Cook two foods at once to get all the components of dinner ready and on the table at the same time.
Was £179.99
Buy now £99.99, Amazon
Oral-B Smart 6 Electric Toothbrush
Do your pearly whites justice with Oral-B's smart toothbrush which is packed with a host of features to ensure you're getting your best clean ever time. The tool comes with a pressure sensor to ensure you're not pressing too hard, and there are five modes to choose from - daily clean, pro clean, sensitive, whitening and gum care - so you can take targeted action every morning and night.
Was: £219.99
Buy now £67.97, Amazon
St Remy Signature French Brandy, 70cl
Warm up cold winter nights with a tot of France's premium brandy. This beautiful spirit is the result of a double maturation process, resulting in a rounded, fruity flavour in every serve.
Buy now £21.37, Amazon
Braun FaceSpa Pro
Get ready to supercharge your beauty routine with the Braun facial cleanser that works six times more effectively than cleansing by hand. Approved by dermatologists, the FaceSpa Pro has multiple heads to cleanse, tone and even epilate, removing facial hairs quicker and more efficiently than tweezers.
The cleansing brush has different head types for exfoliating or heads for more sensitive skin, while always ensuring a deep pore cleanse. The toning head has micro-vibrations with different modes that encourage the product to penetrate more than just the surface of the skin. What’s more, this innovative device has a smart timer to tell you when it’s time to change the treatment area.
Was: £129.99
Buy now £99.99, Amazon
Lenovo Tab M11 Android Tablet
Been waiting for a great tablet deal? Your moment has arrived thanks to Lenovo who has wiped 33% off the RRP of its Tab M11 Android Tablet. Offered in a chic grey hue, it comes with a stylus and 4GB RAM, making it a great pick for watching shows on the move.
Was: £199.99
Buy now £143.30, Amazon
eufy Omni C20 Robot Vacuum Cleaner
Still vacuuming your own floors? It's time to recruit the robots to do the boring household chores. This robot vacuum will not only clean your floors of everyday dirt and grime, but it can even mop them too, offering a superior clean - and all without barely lifting a finger. It will also empty itself when the job is done. You'll wonder how you lived without it.
Was: £619.99
Buy now £399.00, Amazon
Why is it called Black Friday?
A US import, Black Friday takes place the day after the American holiday of Thanksgiving. Once the turkey has been demolished, families descend on stores and malls en masse to bag at some of the world’s best-known retailers and labels.
While physical stores tend to be a bun fight for the last product on the shelf, savvy shoppers are heading online for digital sales. Shopping online negates the need to change out of PJs, queue for hours at the till, or fight Karen for the last pair of discounted headphones.
Amazon’s ahead of the game here, having been online since its inception in Jeff Bezos’ garage in 1994.
