Black Friday has landed at Amazon.
Not content with slashing prices in its Prime Day sales, the giant uses Black Friday as an extra chance to offer discounts - and this time, there’s no need to have Prime membership. Handily timed just before Christmas, these Black Friday offers are hard to resist.
Amazon is famous for offering huge discounts on its own-brand products, like Echo, Show, Kindle and Fire devices, and this year that’s where many of the gems can be found. There’s particular emphasis on home security products this year, such as the Ring Video doorbell which is currently 40 per cent off.
Big players like Google, Silentnight, Fitbit and Ninja Kitchen have also made deep discounts on their bestsellers - up to 70 per cent off in some cases.
Whether you’re on a mission to tick off your Christmas shopping list or want an excuse to get that tech you’ve been mulling over all year, Amazon’s Black Friday and Cyber Monday sales are the moment to pounce.
We’ve gathered the best Amazon offers this Black Friday
Current deals on Amazon Kindle
Feed your mind with a collection of books that would make the British Library blush with Amazon’s lauded e-reader, the Kindle.
You’ll never have to sacrifice precious bag space for thick books with this ultra-slim device on hand. It offers crisp resolution on a glare-free, like-paper display, making reading easy in poor light as well as overexposed. Best of all, when fully charged, the battery can last up to six weeks, so you can pick up that page-turner where you left off.
Kindle Kids e-readers are the perfect way to nurture young bookworms, distraction-free.
There are slightly different models of the OG e-reader, including the Kindle Paperwhite, and the all-new Kindle Scribe, a digital notebook that lets you write and draw as well as read.
Amazon Kindle (16 GB) - Was: £94.99 now: £79.99
Kindle Scribe - Was: £329.99 now: £214.99
Amazon Kindle Paperwhite Signature Edition (32 GB)- was: £189.99 now: £154.99
Google Pixel 9
Moving from iPhone to Pixel, the first thing you will remark about the 9 is just how sleek, thin and lightweight it is. This is, of course, before you slip it into a case.
The Pixel 9 has the majority of the features of its Pro alternative; including the Gemini AI chatbot and photo editing functions like Add Me, Magic Erase and Best Take. Where it falls short is in resolution, refresh rate and brightness, factors that may not be too important or noticeable to the average smartphone user. There is, however, a polished glass back (rather than the matte of the higher-powered models) and you don’t get the extra telephoto camera or five-time optical zoom of the Pro and Pro XL.
It has the same screen size and battery size as the Pixel 9 Pro.
Buy now £699.00, Amazon
Silentnight Miracoil Ortho Mattress
Life’s too short to put up with a bad bed. Invest in a new mattress for less thanks to Silentnight’s deal at Amazon.
Was: £249
Buy now £150.99, Amazon
Amazon Echo Pop
Amazon's fun new compact speaker uses Bluetooth to project sound beautifully in small spaces. It also responds to voice commands through Alexa, so you can watch movies or listen to movies and podcasts just by saying it out loud.
Was: £44.99 - now 58 per cent off
Buy now £18.99, Amazon
Amazon Fire TV 43-inch 4-series 4K UHD smart TV
Get Christmas viewing sorted for less thanks to this deal from Amazon. It’s Fire TV is currently discounted, meaning you can enjoy Smarter viewing for a snip of the price.
Was: £429.99
Buy now £279.99, Amazon
eufy X10 Pro Omni Robot Vacuum Cleaner with Mop
eufy X10 Pro Omni Robot Vacuum Cleaner with Mop is great at getting under furniture and navigating various terrain as well as cleaning nooks and crannies. The mop is also helpful, giving my kitchen and bathroom a speedy wash.
Using the mop function is fairly simple. It’s just a case of wetting an included cloth and sliding it along the bracket on top of the water tank. Fill the tank with tap water and close it, then slide the unit into the RoboVac - it will click and the bot will announce that the tank is attached when fitted properly.
Then just turn it on and let it get to work. Rather than drenching your hard floors, it leaves behind a thin film which dries quickly. Once finished, empty the tank thoroughly to stop smells from developing.
It’s good for getting cooking or light shampoo spills off floors, but a deeper weekly clean will still be required for most homes.
Was £799
Buy now £579.00, Amazon
Ukiyo Japanese Blossom Gin
Blended from carefully sourced sakura blossom and native botanicals, Ukiyo is a floral and flavoursome gin distilled with a traditional Japanese rice spirit. It is full of gentle, elegant flavour and as a bonus, the bottle looks pretty amazing on shelves and drinks trolleys too. Stir into a tonic or soda with ice and a slice.
There is also a yuzu, juniper and coriander version available.
Was: £39.99
Buy now £24.70, Amazon
Coca Cola Zero Sugar 24 x 330ml Cans
If you're partial to a 4pm Coke break like I am, now's the time to bulk buy cans.
This multipack contains 24 full-size cans, ready for a guilt-free serve when you fancy it. The price works out to 29p a can - not bad when you consider most London sandwich shops price them up to £2.20 a hit.
This is the cheapest they’ve been all year so I’ll stock up while the going’s this good.
Was: £17.50
Buy now £7.00, Amazon
Amazon Fire HD 10 tablet
Best for: portable streaming
The 10-inch screen of this budget tablet is ideal for watching streaming TV in bed or at a table, and if it’s content consumption you’re after, it doesn’t make sense to pay more. Despite being firmly tied into the Amazon ecosystem, you’ll be able to use it for Netflix, iPlayer and all the rest of the common streaming apps, along with Kindle ebooks and internet radio.
A case with a stand makes a good companion, so you don’t have to keep on holding it all the time, and there's no way to use it away from an internet connection, but if you’ll be camping within range of Wi-Fi then it makes for a useful travel companion.
Was: £149.99
Buy now £74.99, Amazon
Amazon Echo Dot
For the smartest clock around, look no further than Amazon’s Echo which acts as a PA to tell you the time, the weather, traffic updates, or answer any random questions that pop into your head, like “Can dogs understand each other?”. You can also use it as a speaker and to control compatible tech, like lighting and heating. Available in three colours, it’s currently more than half-price.
Was: £54.99
Buy now £22.99, Amazon
Meta Quest 3
Best for: Joining the mind-blowing metaverse
No, not a PS5 and now an Xbox Series X, but rather the very latest entry point into the world of VR gaming, the Meta Quest 3; and what an entry point it is too as having been hands-on and head-in with the device, I can quite honestly and emphatically say that I’m a complete and utter convert.
Currently costing about the same as the console twins, what you get in the box is the headset with the standard pre-installed facial interface, 2x Touch Plus controllers and power gubbins, so all quite simple and straightforward. Then you download the Meta Quest app on your phone, install some apps, slip on the headset and slip seamlessly into the virtual world.
Using mixed reality, you can let the Quest 3 measure and map the movable space within the room or do it manually, then bring up the virtual control panel to select games, TV streaming channels or, well, all manner of marvellous things to get started. Naturally, I waded straight in with some battle royales.
Games cost anything from free to around £30 for heavy hitters like Resident Evil and The Walking Dead, or up to £45 for stunning new stuff like Asgard’s Wrath 2. All of which are – and I can’t stress this enough – utterly thrilling to play.
With an adjustable head-strap, it’s simple to find a comfortable fit, and the ergonomic controls are intuitive to use.
While I’ll never abandon console or PC play, the Meta Quest 3 has dazzled me and thoroughly turned my head with its truly immersive play, sucking me in with its irresistible succubus charms.
Finally, I should probably mention that, yes, you can do much more than just play games with the Meta Quest 3, with other equally amazing work and entertainment options available.
Was: £619.99
Buy now £468.48, Amazon
Google Pixel 8
Tired of your old handset? Google’s Pixel 8 has some incredible features including cutting-edge photo and video, a bright 6.2-inch display and battery power that lasts up to 72 hours.
Was: £699
Buy now £449.00, Amazon
Wonderskin Wonder Blading One Step Lip Stain Masque
This long-lasting lip stain is incredible, transfer-proof and with a vibrancy that sticks around for most of the day - even through eating and drinking!
Simply swipe on, leave for 30 seconds and remove with a damp tissue. It comes in a range of fun colours, from blush pink to deepest ruby. Once tried, it’s impossible to go back.
Was: £18
Buy now £13.68, Amazon
Ninja Foodi MAX Dual Zone Air Fryer
Double the cooking space and power, Ninja’s dual zone air fryer is perfect for cooking different dishes so they finish at the same time - even if they’re at different temperatures.
Was: £239.99
Buy now £154.99, Amazon
Instant Pot Duo V2 7-in-1 Electric Pressure Cooker
Long story short: when Instant Pot first debuted in the US, they all sold out. So why the cult following? The Instant Pot is a multi-cooker that can perform seven jobs in one pot; electric pressure cooker, slow cooker, steamer, rice cooker, yogurt maker, sauté pan, and warming pot.
Easy to use, easy to clean, just whack a bunch of veg, meat or lentils into the pot as you leave for work and come home to a hard earned meal you didn’t have to cook. The hype is real.
Was: £89.99
Buy now £62.99, Amazon
Vax Blade 4 Pet and Car Cordless Vacuum Cleaner
Pet hair has an irritating way of working itself over all surfaces, from the sofa to the car. Get your home and motor looking clean again thanks to VAX Blade which uses powerful suction to scoop up dirt, hair and other grime. It's now 45 per cent off the RRP.
Buy now £155.00, Amazon
Ring Battery Video Doorbell (2024 release)
Hawker of practically everything under the sun, Amazon has had its beady eye trained on the home security game for nearly a decade now (the first model launched in 2014).
The latest iteration comes with head-to-toe viewing with crystal clear HD clarity, a long-lasting built-in battery and a free 30-day trial of Ring Protect so you can try it out for size with everything beamed to an app for easy viewing.
As for the DIY? Done in five minutes flat.
Buy now £59.00, Amazon
Belkin 3-in-1 Slim MagSafe Wireless Charger
Best for: neat and tidy charging
Available in black and white, we love the fact that this simple tablet charging station offers compact and stylish charging wherever you roam. Thanks to MagSafe compatibility, this charging station delivers seamless alignment every time, so you won’t have to triple-check that your phone is sitting in the perfect spot for wireless overnight charging.
Was: £139.99
Buy now £87.29, Amazon
Moto Razr50 Koala Grey
A clamshell phone for modern users, Motorola's device boasts beautiful full-colour displays on both the external and internal displays, a next-gen 50 MP camera systemthe multidimensional sound of Dolby Atmos. Plus, with all-day battery, it will go as long as you do.
Was: £799.99
Buy now £599.00, Amazon
Moët & Chandon Rosé Impérial, 75cl
Clash beautifully with your table decorations this Christmas with a flute of Moet’s rose Champagne in your hand. Best served chilled.
Was: £49.50
Buy now £39.99, Amazon
Tefal Easy Fry Dual Zone Digital Air Fryer
Why have one air fryer basket when you can have two? Built for busy households, big families and keen dinner party hosts, Tefal's beast of a machine offers eight functions in one - use it to air fry, bake, roast, reheat, dehydrate and make dinners extra crispy. Cook two foods at once to get all the components of dinner ready and on the table at the same time.
Was £179.99
Buy now £99.99, Amazon
Canti - Prosecco D.O.C. Millesimato
With so many parties and soirees coming up, ensure guests are suitably quenched with a bulk buy of this sparkling prosecco.
Was: £59
Buy now £47.20, Amazon
Oral-B Smart 6 Electric Toothbrush
Do your pearly whites justice with Oral-B's smart toothbrush which is packed with a host of features to ensure you're getting your best clean ever time. The tool comes with a pressure sensor to ensure you're not pressing too hard, and there are five modes to choose from - daily clean, pro clean, sensitive, whitening and gum care - so you can take targeted action every morning and night.
Was: £219.99
Buy now £59.99, Amazon
Bombay Sapphire Gin
Famous the world over, for some gin aficionados, nothing but Bombay will do. The vapour-infused gin is a classic, with lively citrus notes mingling with juniper for an elegant flavour we'll never tire of.
Was: £23
Buy now £17.05, Amazon
eufy Omni C20 Robot Vacuum Cleaner
Still vacuuming your own floors? It's time to recruit the robots to do the boring household chores. This robot vacuum will not only clean your floors of everyday dirt and grime, but it can even mop them too, offering a superior clean - and all without barely lifting a finger. It will also empty itself when the job is done. You'll wonder how you lived without it.
Was: £619.99
Buy now £399.00, Amazon
Talisker Skye Single Malt Scotch Whisky
Hailing from the Isle of Skye, this well-balanced whisky is a prime example of Scotch.
Was £48
Buy now £28.00, Amazon
Aberlour 12 Year Old Single Malt Scotch Whisky with Giftbox, 70cl
We all know a Scotch lover who would love a bottle of the good stuff. Now’s your chance to pounce on Aberlour’s small batch firewater, brimming with sherry, chocolate and fruit notes.
Was: £45
Buy now £38.20, Amazon
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £28.08, Amazon
PATRÓN Reposado Premium Tequila
Give guests something unexpected to sip on this Christmas courtesy of Patron. The producer’s aged Reposado is in Amazon’s drinks sale, making it more persuasive to add to basket. Feliz Navidad!
Was: £52
Buy now £44.20, Amazon
Philips 3000 Series Handheld Steamer
Best for: making steaming fun
If there’s one steamer that will bring you joy as you’re battling with stubborn creases, it’s Philips’ 3000 Series. Just look at it! Apart from the sweet lilac and turquoise colourway, it’s a handy travel size too. Who said steaming had to be boring?
Beyond aesthetics, though, it’s got a lot going for it. Not only does the handle fold up making it easily portable, but it boasts an easily refillable detachable water tank (which holds a reasonable 100ml) and heats up in just 30 seconds.
Above all, it creates a strong flurry of steam which helps to smooth even the most crumpled clothes. Whether you’re looking for a steamer to take on a trip or you’re looking to tick a fashion-obsessed friend off your Christmas gift list, this is the one for you.
Was: £39.99
Buy now £32.99, Amazon
When is Black Friday 2024?
This year Black Friday fell on November 29.
When does Black Friday end?
The highly anticipated shopping event culminates in style on Cyber Monday, traditionally a time to snap up tech of all descriptions: think gaming, laptops, TVs, smartwatches, phones, washing machines and more.
This year Cyber Monday falls on December 2.
Why can you trust ES Best this Black Friday 2024?
We are professional deal-hunters - and not just on Black Friday. Throughout the year, you’ll find us shouting about deals at every one of Amazon’s seasonal sales including the biggie, Amazon Prime Day which is typically held in July. We watch Amazon like a hawk all year round, so there’s no one you can trust more than us to tell you whether they’ve got a genuinely good deal in the mix.
Why is it called Black Friday?
A US import, Black Friday takes place the day after the American holiday of Thanksgiving. Once the turkey has been demolished, families descend on stores and malls en masse to bag at some of the world’s best-known retailers and labels.
While physical stores tend to be a bun fight for the last product on the shelf, savvy shoppers are heading online for digital sales. Shopping online negates the need to change out of PJs, queue for hours at the till, or fight Karen for the last pair of discounted headphones.
Amazon’s ahead of the game here, having been online since its inception in Jeff Bezos’ garage in 1994.
