Sorry to keep banging on about the bike industry situation at the moment, but what I’ve not talked about before is how the industry could look going forward. Specifically in terms of how the current situation could affect future innovation.
The burst of the covid boom/bubble has meant that brands are sitting on a ton of bikes and bits (BOGOF deals on Kona anyone?) that aren’t even selling at massive discounts as a result, and no-one wants to be in the same position again. That means any accountant worth their salt is going to be going through those sales figures with one simple objective – identifying what sold with the least effort, and stripping down product ranges to prioritize those items going forward.
