Bespoken Word – Is the bike industry basically toxic? The damaging effects of new product hype, personal hypocrisy and lessons in sustainable behaviour

Cotic Jeht 2 riding shot.

I’m a massive fan of second-hand stuff and ‘pass it on’ culture for most of my life choices. However my work centres around constantly pushing new stuff from an industry with a dreadful track record for sustainable product tech and standards. Welcome to part one of my dive into the murky waters of greenwashing and engineered obsolescence in the hope of finding the heroes who we need to support if we want to steer our hobby in a more sustainable direction.

Hello Mr Hypocrite