The T-shirt is white with a soft, almost cosy feel. It’s heavy, too. Made from mid-weight Supima brushed cotton, it has a crew neck, subtle stitching, slim elbow-length sleeves and sits slightly below the hip. It’s comfy and fits perfectly. It’s also a white T-shirt. And who in their right mind would pay £160 for something they may spill coffee down?
This season, Sunspel – the upmarket basics menswear company who put James Bond, Brad Pitt and the dad in Paddington 2 in luxury tees – have launched a bespoke T-shirt service for men and women. Customers are measured and quizzed on tweaks – you can change the fabric, the stitching, arm and hip lengths. It takes about a month from start to finish, and is made by one woman in Sunspel’s Long Eaton factory.
