Lucknow: Leading paint manufacturer Berger Paints plans to strengthen its presence in smaller towns and rural markets of Uttar Pradesh as it seeks to expand its reach in one of its fastest-growing markets, a senior company official said.
Its Managing Director and CEO Abhijit Roy told PTI that the company is expanding its footprint in areas where its presence remains relatively limited. While Berger Paints already has a strong position in central Uttar Pradesh, it is now looking to deepen its penetration in the eastern and western parts of the state.
