It’s Tuesday afternoon and I’m scrolling down my social feed. There’s a picture of a bedroom wall, the inside of a bleak fridge, and a pair of legs sitting over a toilet seat. You might have guessed that this isn’t Instagram or Tik Tok.
Actually, it’s BeReal. The app’s USP is simple: at a different time everyday, users receive a notification with a prompt: “time to BeReal”. You have two minutes to snap a picture of what you’re doing and share it. You can retake or post late - but everyone can see how many retakes you did and how long it took. As one user put it: “if you’re on BeReal but you always post late then just go to Instagram because you’re still fake”.
