“Blurb writing is a mini art form,” Iris Murdoch once wrote in a letter to former Penguin blurb writer Elizabeth Buchan. And like many other art forms, companies have been experimenting with the idea that it could be created without an artist.
A German company that provides digital book distribution and marketing services to publishers has announced it will integrate ChatGPT, a chatbot that answers questions by drawing on publicly available internet data, into its software.