Benefit Cosmetics has cooked up a delightful new packaging range for its Benemart Holiday pop-up shop. A delightfully retro twist on classic pantry items, the playful packaging is a unique twist on cosmetics branding, bringing a welcome dose of colour and creativity to the shelves.
Recent packaging designs typically opt for a more minimalist look, diluting the cosmetics design sphere with a sea of uninspired, stripped-back design. Embracing bright and characterful packaging, Benefit stands out among the crowd as a brand that's unafraid to challenge convention and bend the rules of cosmetics branding for the better.
