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The Independent UK
The Independent UK
Business
Karl Matchett

Ben & Jerry’s asks to ‘free’ itself from owner so it can ‘honour its mission’

Ice cream brand Ben & Jerry’s wants to return to being an independent business, as it seeks to promote its original “authenticity” and focus on its “social justice mission”.

Since 2000, the brand has been owned by Unilever, the £115bn industry giant which is also the parent of the likes of Dove soaps, Marmite, Domestos cleaning products and more.

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