Ben & Jerry’s is a key brand within the Unilever product portfolio
(Picture: Ben & Jerry’s/Lindsay Bumps)Unilever, the food and drink giant behind brands such as Wall’s and Ben & Jerry’s ice cream, plans to stop advertising food and drink to children under the age of 16.
From next January, Unilever brands will have to adhere to the new ban on marketing to under-16s, which will apply across traditional and social media. Influencers will be banned in an kind of promotions targeting this age group and “child appeal” will be limited in ads that do use influencers.
