Following one of the driest and hottest summers on record, and lower-than-average rainfall predicted this winter, water sources including the UK’s rare chalk streams, are under strain.
According to research, households across the East of England are not conserving water, with new research from Affinity Water, the UK’s largest water-only supplier, revealing that 36% of those in the region report using even more water than they did 12 months ago despite recent drought.
With those in the area admitting they have increased how much they are showering, watering plants and still leaving the tap running while brushing their teeth since the summer droughts, Affinity Water is re-launching its Save our Streams (SOS) initiative urging customers to save water, which in turn will save them money, and help to protect the UK’s delicate chalk stream ecosystems.
