A Northern Irish beauty company has put women from all walks of life at the centre of their latest campaign showcasing the importance of diversity and inclusion in the industry.
Luxury tan and cosmetics brand Bellamianta, has taken six women of all ages, sizes and walks of life and placed them in the spotlight for their new 'Being You is Beautiful' campaign.
Among those starring in the campaign is Irene McKee, a semi-retired nurse from Cookstown in Co Tyrone. Speaking to MyTyrone, 73-year-old Irene said it was 'an honour' to be involved after she was nominated for the role by her granddaughter Abbie.
