Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Lifestyle
Erum Salam

Bella Hadid upset at ‘lack of sensitivity’ of Adidas ad linked to Munich Olympics

US model Bella Hadid at the 77th edition of the Cannes Film Festival in Cannes, southern France, on 23 May 2024.
US model Bella Hadid at the 77th edition of the Cannes Film Festival in Cannes, southern France, on 23 May 2024. Photograph: Loïc Venance/AFP/Getty Images

US model Bella Hadid has said she is “shocked”, “upset” and “disappointed” at the Adidas campaign in which she was featured that evoked memories of the terrorist attack that killed Israeli athletes at the 1972 Munich Olympics.

Hadid – who is half-Palestinian – was initially featured in the German sportswear’s advertisement campaign for its SL72 running shoe, which paid homage to the Munich games after its release earlier in July. At those Olympics, the Palestinian militant group known as Black September murdered 11 Israeli competitors as well as one German police officer.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.