
As the COVID-19 pandemic drags on, companies still struggle to cope with shifting markets and consumer habits. For evidence, look no further than Bell Helmets.
In a U.S. Securities and Exchange Commission (SEC) filing submitted on March 31, 2023, Bell’s parent company Vista Outdoor Action Sports stated that it will implement a “$50 million cost reduction and earnings improvement program, which includes office closures, spending cuts... and headcount reductions across [its] brands and corporate teams.”