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RideApart
RideApart
Sport

Bell Helmets, Fox Racing, Giro and Others Were Just Sold Off, Fates Unclear

Another day, another sale of an iconic brand to a new owner. 

It seems like the way of the world lately, as venture capital, private equity, and private buyers scoop up brands left and right, consolidating them under a single banner. Some are successful and reinvigorate these companies. While others, well, they're less successful. But it seems to be happening faster and faster, and to more and more brands. 

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