A Belfast TikToker who went viral for his collection of Ralph Lauren clothes has been placing satirical election posters around the city to raise funds for a local homelessness charity.
Conall Doyle, 24, is hoping the inventive idea will make more people aware of the homelessness crisis in Belfast and raise needed funds for the Welcome Organisation.
A TikTok he posted over the weekend highlighting the campaign has already reached almost a quarter of a million views.
Read more: The Belfast man going viral on TikTok for his Ralph Lauren collection
In the video, Conall jokes that he is "no longer an influencer, no longer a TikToker" as he announces his "electoral campaign."
He adds: "I have started my own political party, the No Ralph No Party party, in which we firmly believe that the price of the Freddo should be reduced to 5p again, and anyone wearing navy and black, white socks outside of the gym, or skinny jeans, will be sent to 400 hours of community service without fail."
Conall was inspired to get involved with fundraising for the Welcome Organisation after a friend had educated him on the ongoing issue of homelessness in Belfast.
"She explained there had been a man who had been attending [homeless conferences] for 10 years and at their most recent conference, he stated that nothing has changed since when he first came. It is shocking," Conall told Belfast Live.
"That resonated with me - it must be so upsetting to attend something for ten years straight and see no progress. That's what planted the seed and I wanted to come up with an inventive way to highlight this.
"The thing about social media now is the ability to absorb information from it is withering, the average retention rate on TikTok is seven seconds which is mind-blowing to me.
"So if I were to sit down and candidly discuss this issue, it's a shame to say but it wouldn't get much engagement, where if I do something fairly grandiose and mask it with a bit of humour it might get the word out more.
"It's got almost a quarter of a million views so even if a small amount of those who hear it, think about it, and consider it, that's great. The amount of messages I've had from people donating already is surreal, and it's not just people from Belfast. I've had followers messaging from Scotland and England too saying they've donated so hopefully it can have an impact.
"I want to say a big thank you to Alexander Boyd Displays. We've been working on this for months and they've made them all which is very kind. I've worked alongside the Welcome Organisation to get it all set up and ran the idea by them."
But Conall emphasises that his "electoral campaign" and posters for the No Ralph No Party party are purely satirical.
He added: "I'm not actually registered - you cannot vote for me. It's purely just these posters. I didn't want to interfere with the official election process, it's all just satire."
You can see his posters scattered around densely populated areas of Belfast, including the Holyland and Botanic areas near Queen's University.
Conall said he felt "quite vulnerable" doing the stunt as it's put his face up on lampposts around the city.
He continued: "I've got some in Botanic, most of them there have been stolen. There's a video of a group of lads making a journey to go steal one, and had a techno tune over it and made almost a rave edit of them taking my poster. I left some low down just for that aspect - like an Easter hunt almost.
"There's a few in the Holylands, I slapped one right outside the Spar and the Wineflair there. Methody, Inst, Campbell College, and I stuck some outside my old school which I'm sure my old teachers will be seething about when they're having their morning coffee and see my big bake on their way in after thinking they've got rid of me."
You can donate to the Welcome Organisation by clicking here.
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