The diversification of one of Northern Ireland’s best known restaurant groups has continued with news of a major deal to supply its convenience meals to a major retailer.
Slim’s Healthy Kitchen, which operates three restaurants across Northern Ireland, has expanded its prepared meals business with a £500,000 deal with Musgrave NI. The move will see the group’s SuperValu, Centra and Mace stores stock the Belfast company’s range of 12 different meals, which include noodle, pasta and meat-based dishes.
Slim’s Healthy Kitchen said the meals offer a healthy alternative to fast food.
“We are passionate about making healthy eating accessible and enjoyable for everyone,” Gary McIldowney, Slim’s Healthy Kitchen owner, said. “Our partnership with Musgrave NI will make healthy eating convenient and accessible to even more people across Northern Ireland.”
The range of meals includes soy and ginger chicken noodles, chicken arrabbiata, chilli chicken penne, and chilli beef wedges. There are also options for vegetarian and vegan diets.
Julie Cherry, Trading Director at Musgrave Northern Ireland, said it remains committed to local produce.
“We spend £160 million on local food and drink annually, stocking over 3,500 local products across our stores, and are pleased to bring another high-quality brand to our shelves to support our local economy,” she said. “This range of balanced and nutritious meals are the perfect choice for the health-conscious shopper, and we look forward to seeing its success as we roll the range out across our stores.”
Slim’s Healthy Kitchen opened in June 2013 on Belfast’s Lisburn Road with the aim of revolutionising the eating habits of the general public by offering a healthy alternative to fast food. As the company approaches 10 years in business, it operates restaurants on Belfast’s Lisburn Road, Belmont Road and a further franchised location in Magherafelt.
