The Belfast HMV store has praised the success of its returning project to promote local bands in Northern Ireland.
The HMV Live and Local project as returned to Belfast City Centre this summer after it was paused during the Covid pandemic.
Restarting in June, Live and Local gives local musicans and bands the opportunity to perform for up to one hour inside the store while also being able to sell and promote their music.
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A huge number of local performers have already signed up to take part in the sessions, which are now completely booked out until the end of October.
The store is looking to promote a wide array of different music and has featured everything from hard rock and metal music, to dance, folk and solo acoustic artists.
Speaking to Belfast Live, store manager Gavin *** said: "We had been running the Live and Local project prior to the pandemic but due to the restrictions we had to stop it and are now very proud to be bringing it back to our store in Belfast.
"The aim of the project is to promote local music and artists by providing them with a brilliant space to play their music and gain some new fans, while also providing an opportunity to sell their music on the day.
"We have some great microphones and an amazing soundsystem to support them, and the response we have had from those who have taken part so far has been incredible.
"The best time to come view the acts is around 3.30pm and the store has been really busy with shoppers and tourists coming in to see the performances and enjoy themselves.
"Currently the Live and Local programme is completely booked out until the end of October, but we are still signing up new artists to take part and hope this will provide a real boost to the local music scene."
If you would like more information about HMV Live and Love please visit its website.
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