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The Conversation
Xiaoying Wang, Assistant Professor of Strategic Management, Wilfrid Laurier University

Being your own boss doesn’t always pay off: What 30 years of data reveal

More than 2.6 million Canadians work for themselves, and according to an annual RBC poll conducted in 2025, 59 per cent of Canadians aspire to own a business — the highest level since 2017.

The appeal is understandable. A recent poll found that nearly two-thirds of people feel they have plateaued at work and see owning a business as their next move. “Being your own boss” has become shorthand for freedom, control and finally getting paid what you are worth.

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