Unless you've been living under a rock, you'll have seen or heard about PRIME.
No, not Amazon's venture, but the passion project of YouTube sensations KSI and Logan Paul. The energy boosting drink has been designed to offer "bold, thirst-quenching flavours to help you refresh, replenish, and refuel".
The brightly coloured bottles emblazoned with bold, black text have whipped teenagers and young adults into a frenzy. It’s been selling out across the country, with some savvy-minded folk even stocking up and reselling it for eye-watering price tags.
