The 2024 US presidential election campaign, lacking any defining story to tell and with a prevailing lack of enthusiasm in a rematch of candidates in their eighth and ninth decades, last week settled on Taylor Swift – and an endorsement she may or may not make – as its defining obsession.
On one side, expectations emanating from the Biden re-election camp were that the 34-year-old superstar would cast her influence over tens of thousands of Swifties their way; on the other, furious Republicans who at first sought to denigrate and wrap her in conspiracy theories, and later thought better of the strategy.
