With the Color of the Year season in full swing, the latest paint brand to announce its standout hue for 2025 is Behr, revealing Rumors, a rich and warming ruby red.
While so far, we've seen blue gain momentum across paint brands' Color of the Year announcements, this Behr paint color marks an exciting and fresh color trend to embrace in 2025, perfect for adding warmth and cozy appeal to our homes.
In addition to its warming qualities, Rumors has a timeless look and feel, adding year-long sophistication that doesn't come across as overly trend-driven.
Behr's Color of the Year 2025: Rumors
While decorating with red is often reserved for bold decorating styles like maximalist decorating ideas, Rumors works as a stylish paint color for many design styles, since it's not too vibrant and instead rich and tranquil.
Realizing homeowners' appeal for decorating with red, Behr conducted new research that revealed over three-quarters of Americans said they would consider decorating a room or wall with red paint. Specifically, bedrooms, front doors, and accent walls ranked as some of the most desired places to embrace this warm hue across home decorating.
'We're seeing people embrace color like never before,' says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. 'Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.'
The new research also highlighted the psychological benefits of decorating with red, with the majority of respondents saying the use of the color red in home decor makes them feel energized.
This color trend goes hand in hand with one of this year's most popular interior design trends: the unexpected red theory. This trend, where red is used in small doses to uplift rooms with design interest, is showing no signs of stopping for 2025, and paint colors like Rumors provide a way of tapping into this decor idea in a timeless way. For example, add an accent wall to a neutral room for a more interesting look, or paint furniture with this rich red hue to create an unexpected color moment.
'Our Color of the Year empowers consumers to use color with confidence,' says Andy Lopez, Senior Vice President and Head of Marketing at Behr Paint. 'Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects.'
Behr's 2025 Color Trend Palette
In addition to Rumors, Behr has also revealed its 2025 Color Trends Palette, a selection of 16 paint colors that reflect prominent trends within the design world. The palette includes both warm and cool hues; light and dark.
Boreal, a gray-green paint is used above in this relaxing bedroom, and there are many other earthy hues to consider for the year ahead, including Amazon Jungle, a deep olive green, and Aerial View, a sky blue.
If you prefer decorating with neutrals, there are plenty of light and airy shades, such as Blank Canvas, a warm white paint; Nutmeg Frost, a light peachy tan; and Even Better Beige, a versatile light beige paint.
Intrigued to find out more about this sophisticated paint color? Head to Behr to learn more about its 2025 Color of the Year. Additionally, you can shop for Rumors exclusively at The Home Depot stores nationwide and on The Home Depot's website.
