Behr just announced its 2025 Color of the Year – a rich and sophisticated ruby red set to add 'energetic appeal' to our homes

Modern home office with win red walls, light wooden desk, large houseplant and mid-century modern pendant light.

With the Color of the Year season in full swing, the latest paint brand to announce its standout hue for 2025 is Behr, revealing Rumors, a rich and warming ruby red.

While so far, we've seen blue gain momentum across paint brands' Color of the Year announcements, this Behr paint color marks an exciting and fresh color trend to embrace in 2025, perfect for adding warmth and cozy appeal to our homes.