Tim Burton's highly anticipated sequel, Beetlejuice Beetlejuice, has made a strong start at the North American box office, grossing an impressive $13 million in Thursday and Wednesday previews. The Warner Bros. film is poised to achieve one of the biggest September openings in history, with estimates ranging from $90 million to $110 million for its domestic debut.
Industry tracking data and advanced ticket sales suggest that Beetlejuice Beetlejuice could potentially surpass the $100 million mark, although Warner Bros. is exercising caution in its projections. The film's preview numbers rank as the second-highest for September releases, trailing only Warner Bros.' It, which opened with $13.5 million en route to a $123 million debut in 2017.
