A beer and cider festival has found itself having to defend its new logo this week, amid claims that the 'nostalgic' new design resurrects sexist beer advertising tropes. While the best logos often turn heads, this one seems to be raising eyebrows too.
The design for St Albans Beer and Cider Festival 2025 features a woman in lipstick, a short dress and stockings enjoying a pint of ale. Some feel the image is unnecessarily sexualised – but the festival itself claims there's a reason for the look.
