Beer brand 1664 has launched a vibrant collaboration with French artist Camille Walala, coinciding with this month's Lunar New Year celebrations. A subtle yet striking homage to the occasion, the campaign puts a distinct twist on festive tradition, bridging the gap between French and Asian culture.
While there are no strict rules for creating standout packaging design, bold is best if you want to stand out from the crowd. With bright colours, abstract patterns and a clean contemporary flair, 1664's new limited edition packaging is a subtle blend of heritage and modern design.
