BMW Group UK has faced an onslaught of ridicule and backlash after announcing its decision to leave X, formerly known as Twitter. The luxury carmaker revealed it would cease posting on the platform, retaining its presence only for customer service purposes. While BMW refrained from specifying the reason behind this move, many speculated it was linked to recent controversies involving X's owner, Elon Musk.
Musk, who has been at the centre of several high-profile incidents, recently drew criticism for a gesture at Donald Trump's second inauguration that some interpreted as a Nazi salute. Despite Musk and his defenders dismissing the claims as misinterpretations, the backlash against him and X has intensified.
