Thailand's beauty market, particularly the plastic surgery and aesthetics sector, was valued at 75 billion baht in 2025, up 2.7% year-on-year, according to data from the TTB Economic Analysis Center.
Although the growth rate slowed from 4% to 2.7% due to a decline in spending among working women as their purchasing power nears saturation, the data showed other consumer groups are increasingly opting for aesthetic clinic services, especially men.
