Lego, L’Oréal and Olay came out on top as the most loved brands amongst UK consumers while Asics, Illy and Colorbar Cosmetics ranked the highest globally. Talkwalker and Hootsuite have released their Brand Love 2022 report.
Beauty & Fashion brands score highest on average making up almost a third (32.6%) of the top 50 loved brands globally, with six featuring in the UK’s top 10. Media, Sports & Entertainment brands outperformed the global top 50 average passion score, but they fell short when it came to trust. Conversely retail and e-commerce brands massively outperformed the average top 50 on trust.
The report analysed 2.6 billion conversations from social media, news, blogs, and reviews, to identify the brands consumers really care about.
UK: Top 10 most loved brands:
- Lego
- L’Oréal
- Olay
- Land Rover
- Head & Shoulders
- Nando’s
- Oral-B
- Lacoste
- LUSH
- Hasbro
The world’s top 10 most loved brands:
- Asics
- Illy
- Colorbar Cosmetics
- Nuxe
- Maisons du Monde
- Bonduelle
- Jimmy Choo
- Kewpie
- Fjållråven
- MUJI
