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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Ding dong! Beauty company Avon to open first UK stores in its 137-year history

An Avon store in Turkey
An Avon store in Turkey, where the global beauty group has 63 branded outlets. Photograph: Avon/PA

Avon, the beauty company famous for building a global business by making house-to-house visits, is to open its first physical UK stores in its 137-year history.

The company, known for its “ding dong! Avon calling” slogan used in its ads and by doorstep sales representatives, has had to strategically rethink its business model after its 5 million reps had to stop making Avon house calls during the Covid pandemic.

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