If you’ve got this far, you’re probably just as excited as we are that Bourjois is back! Yes the news that beauty fantastics have been waiting for - the iconic French cosmetics brand Bourjois is returning to UK soil, and being exclusively stocked at Superdrug online today, 4th July. Superdrug have also announced that it will roll into stores later this summer! How good is that?
When the news broke in December 2019 that the brand would be discontinued, savvy shoppers ran to stock up on the fan favourite Little Round Pot Blusher and Healthy Mix Foundation. Since then, the cosmetics giant has continued to grow in its birthplace of France as well as across 38 markets worldwide.
The heritage of Bourjois has been deeply rooted in ‘Parisian & Joyful’ beauty for almost 160 years. The brand has established itself as one of the masters of makeup innovation and a colour expert, empowering and inspiring women to be playful and experiment with make-up. Because the more you enjoy yourself, the more beautiful you are.
Obviously we’ve picked out some faves that we’ll be putting straight in our basket on the Superdrug website right now - and obviously we’re starting with the Little Round Pot Blusher. Priced at £8.99, and available in 10 highly pigmented shades - this easy to blend powder blush has a sensual rose scent and includes a built-in mirror and application brush.
Next up is the Rouge Velvet Lipstick for £9.99. With long-lasting up to 24-hours wear, moisturising ingredients and intense colour pigments, this lipstick comes in 12 velvety matte shades!
Sticking with the lip theme, we’ll also be adding the Rouge Velvet Ink, priced at £10.99 and new to the UK! This extreme wear, transfer proof, mask resistant and available in 12 intense matte shades. The Velvet Ink also has a ‘line & fill’ applicator to help contour lips! So cool right?
Of course we can’t visit the Bourjois section of Superdrug without getting our hands on a bottle (or three!) of the Healthy Mix Foundation for £11.99. The vegan medium coverage anti-fatigue foundation contains vitamins C, E and B5 for a radiant complexion and comes in 13 shades!
Superdrug will also be launching a never before seen product into the UK - and that’s the Twist Up Mascara! Also priced at £11.99, we can’t wait to discover the number one selling mascara in France! Get ready to take your lashes to new heights with Twist Up’s 2-in-1 unique twistable brush! All you need to do is twist the top of the cap to combine the power of a lengthening mascara with the intensity of a volumising one!
Superdrug Trading Director Megan Potter says: “Superdrug is absolutely thrilled to welcome the iconic Bourjois brand back to the UK, especially as the range was previously a firm favourite with our customers. Parisian beauty is having a big moment thanks to Emily In Paris – and let’s face it, that chic French style will never go out of fashion! Customers will be happy to see the return of Bourjois’ hero products including the Little Round Pot Blusher's but there are also some innovative new offerings in the collection.”
Anne Lebourg, Bourjois Brand Director adds: “Bourjois is overjoyed to be returning to the UK. Since the range was discontinued in the UK in 2019, our deep -rooted heritage of effortless Parisian beauty has continued in France – and indeed worldwide. We are looking forward to reintroducing our iconic products, as well as new innovations to Superdrug customers, existing to make beauty a happier place.”
Have you missed Bourjois in the UK? What was your favourite product growing up? Or have you never tried something before and excited to now? Let us know your thoughts in the comments section below.
