Longevity is more than a wellness buzzword. Our global preoccupation with the topic over recent years marks a shift towards proactive health that’s reshaping every element of how we live, eat, and rest. When it comes to beauty, it is the move away from corrective ‘anti-ageing’ techniques and products towards holistic preventative health practices that genuinely transform how we age inside.
This is the theme that underpinned an international summit in Paris hosted by international beauty brand L’Oréal Groupe this year. During the conference – which gathered key journalists, scientists and longevity experts from across the world – the brand announced a bold new strategy to position beauty as one of the fundamental pillars of longevity, placing skin at its centre.
