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The Guardian - UK
The Guardian - UK
Lifestyle
Anita Bhagwandas

‘Beauty aids often look like horror movie props’: the show lifting the lid on a £660bn industry

Does my nose look big in this? … 12 Reasons You’re Tired All the Time by Juno Calypso, featuring the Linda Evans Facial Rejuvenating System.
Does my nose look big in this? … 12 Reasons You’re Tired All the Time by Juno Calypso, featuring the Linda Evans Facial Rejuvenating System. Photograph: Courtesy the artist and TJ Boulting

Our obsession with beauty isn’t quite the 21st-century phenomenon we might think. Defining who and what is “beautiful” has plagued philosophers, mathematicians, scientists and mere mortals for centuries. Our current beauty standards are the culmination of age-old beliefs that date back to prehistory, and can then be seen in ancient rituals such as the Egyptian use of kohl as a spiritual tool to ward off “the evil eye”.

The Cult of Beauty, a fascinating new exhibition at the Wellcome Collection in London, explores the concept in all its glorious and insidious guises, examining cultures and eras through a colossal 200 objects, installations and artworks that show how beauty connects with our everyday lives.

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