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Sports Illustrated
Sports Illustrated
Entertainment
Madison Williams

Beats by Dre Signs Bronny James to Company-First NIL Deal

Bronny James Beats by Dre NIL LeBron James Nike Basketball Basketball

Beats by Dre announced a new partnership on Monday, this time with the son of NBA star LeBron James.

Bronny James, who is a senior at Sierra Canyon School in Los Angeles, becomes the first high school athlete to sign an NIL deal with the company.

It’s only fitting that the high schooler would sign with Beats by Dre since his father was the first athlete to sign with the company back in 2008.

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