There’s been plenty of jokes about the NFL being scripted, and the league is certainly leaning into that humor with their new brand campaign, “You Can’t Make This Stuff Up.”
The campaign features a star-studded cast, including Keegan-Michael Key and NFL players like Chicago Bears quarterback Justin Fields. It’s set to the backdrop of the “NFL 104th season table read,” where players interject their ideas about what to add to the script this season.
