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AAP
AAP
Sport
Scott Bailey

Bears eye big-money maiden jersey after landmark deal

Bears Perth NRL Peter Cumins
Perth Bears CEO Anthony De Ceglie (R), seen with coach Mal Meninga, has landed a major jersey deal. (Bianca De Marchi/AAP PHOTOS)

Perth are on track to enter the NRL with one of the game's most lucrative jerseys, after locking in a landmark major sponsorship deal worth $2 million a year.

The Bears on Sunday announced Cash Converters as their maiden major sponsor, in a throwback to the Western Reds jerseys of the mid 1990s.

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