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International Business Times UK
International Business Times UK
Jomar Teves

Bearista Cup Mania Pushes Starbucks to Unveil New Holiday Collection for 2025 Shoppers

Starbucks’ Bearista Cold Cup, a glass bear-shaped tumbler with a green beanie lid, sold out nationwide within hours, fuelling a viral resale frenzy. (Credit: Starbucks)

A retail craze surrounding the viral Bearista cup has pushed Starbucks to introduce a new holiday merchandise collection for 2025, giving shoppers fresh designs after an earlier limited-edition cup sparked chaos both online and in stores.

Bearista Cup Frenzy Triggered Record Demand

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