
A retail craze surrounding the viral Bearista cup has pushed Starbucks to introduce a new holiday merchandise collection for 2025, giving shoppers fresh designs after an earlier limited-edition cup sparked chaos both online and in stores.

A retail craze surrounding the viral Bearista cup has pushed Starbucks to introduce a new holiday merchandise collection for 2025, giving shoppers fresh designs after an earlier limited-edition cup sparked chaos both online and in stores.