Two beach-side show-offs were left embarrassed after needing help from lifeguards - after trying to impress a group of women.
Lifeguards and an ambulance were called to a Norfolk holiday beach this week after a man showing off injured himself doing handstands on the sands.
He was said to be 'in severe pain' after hearing a crack as he tried to balance upside down on his hands on the crowded beach at Wells-next-the-Sea.
The man, who was making the most of the weather, tried to hide his embarrassment as lifeguards gave him first aid before calling the ambulance, which took him to hospital.
RNLI lead lifeguard supervisor Ted Morgan said "It was great that the team were able to assist the injured casualty.
"This wouldn’t have been possible if the casualty had not chosen a life-guarded beach.
"We advise all beach-goers to choose a life-guarded beach this summer because if you find yourself in trouble in and around the water, a member of our team will quickly be on hand to help."
In the second embarrassing incident, lifeboat crews saved a man - who couldn't swim - after he dislocated his shoulder showing off in a rubber ring and was swept out to sea.
The RNLI's inside lifeboat at Wells-next-the-Sea got the Mayday call and raced to save him.
They said "The man in the rubber ring was a non-swimmer who had got into difficulties as he was swept offshore.
"Two people tried to help but were unable to bring him back to the beach because of strong winds.
"The man in distress was landed on the safety of the beach.
"As well as dislocating his shoulder, he was suffering from heatstroke and was severely dehydrated.
"Essential first aid was carried out by the lifeboat crew on scene as the man drifted in and out of consciousness. He was exhausted and suffering from the ingestion of sea water.
"Medical assistance was requested, and the man was sick and then started to feel better.
"He was transferred to the crew changing room to cool down, where the lifeboat crew and the local paramedic continued their first aid.
"An ambulance took him to hospital for further assessment and treatment."
Lifeboat operations manager Chris Hardy said "It is understandable that people want to get in the sea on a hot day but the currents around Wells are strong and as the tide goes out, they can very quickly carry the strongest of swimmers out to sea.
"Inflatables of any sort should not be used especially when there is an offshore wind with the tide going out."
In another drama on the Norfolk coast, Baywatch-style lifeguards saved a family of eight who screamed for help as they were swept out into the North Sea by a riptide.
Other holidaymakers watched in horror as the sudden surge carried the family away from the beach at Sea Palling.
Lifeguard Tom Owen, who was on watch, spotted them flailing helplessly in the rip current.
He alerted fellow lifeguards Greta Balfour and Becky Cooper who were patrolling the shoreline.
The pair paddled out to the family on their rescue boards, and helped them to safety on the boards, aided by a rescue tube.
Once ashore, the family underwent medical checks. They were visibly shaken but did not require further medical attention.
Lead supervisor Ted Morgan said "The family did the right thing by choosing to visit a life-guarded beach.
"By swimming in between the red and yellow flags, our lifeguard team could immediately see them when they were in trouble and were quickly on hand to help.
"Rip currents can appear quickly out of nowhere and drag you out of your depth.
"We advise beachgoers to follow our 'float to live' advice if you find yourself in trouble in the water."
