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The Independent UK
The Independent UK
National
Maryam Zakir-Hussain

'Be Ready' advice sparks surge in sales of torches and power banks

  • Wind-up radios and emergency gear are selling out rapidly after the UK government advised the public to prepare for potential crises.
  • The guidance forms part of the 'Be Ready' campaign, a three-year drive highlighted by defence secretary Wes Streeting to boost household resilience against threats like flooding and wildfires.
  • Households are advised to maintain a three-day supply of basic essentials, including tinned food, bottled water, cash, and battery or wind-up radios.
  • Retailer Maplin reported a 284 per cent surge in torch sales and a 106 per cent increase in power bank purchases following the announcement.
  • Data shows search interest in emergency preparedness supplies is highest in Scotland and the West Midlands, alongside the launch of a new government website with a downloadable checklist.

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