Union Information & Broadcasting Minister Anurag Thakur on July 16 urged government's communicators to be agile and adaptable to take up challenges such as fake news.
Addressing a two-day conference of Indian Information Service (IIS) officers here, Mr. Thakur exhorted them to recognize the importance of their role as communicators to 130 crore people.
He outlined the five key features that need to define Government Communication, which include—Citizen-Centric and Compassionate, Co-creating with Target Audience, Collaboration, Contemplation, and Continuous Capacity Enhancement.
