MUMBAI: On Thursday, BCCI, the richest cricket board in the world, will sell its bilateral media rights- via an e-auction in Mumbai. The auction will be for international and domestic matches in India for the next five years-from September 2023 to March 2028.
While there were originally 12 bidders in the fray, after the submission of the technical bids on Monday, only the 'Big Three' remain in the race-Disney Star, Sony Sports and Viacom 18. With consortium bids permitted by the BCCI, Zee will most likely be in a partnership with Sony Sports in the bidding process. One of the conditions of the bidding process is that the cumulative value for a game must not be less than Rs 60 crore, otherwise the BCCI has the right to annul the auction.
