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The Guardian - UK

Sport

Martin Belam

BBC v ITV: who won the UK’s battle of the World Cup 2026 broadcasters?

World Cup Christina Unkel Danny Murphy United Kingdom Ange Postecoglou England United States

ITV v BBC composite image featuring Gabriel Clarke talking to Thomas Tuchel, Roy Keane, Christina Unkel, Harry Kane, Danny Murphy and the studios — ITV deployed a stellar lineup, while the BBC clearly haven’t quite fathomed its post-Lineker roster. Composite: ITV/BBC

The final may be Argentina v Spain, but ardent media watchers in the UK know that in broadcasting terms, a World Cup is always a domestic battle between the BBC and ITV. So who won on these important criteria?

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