When teams on BBC's The Apprentice were tasked with creating a brand of baby food it seemed like a fairly innocuous and straight forward enough task - after all, how could a baby food go that wrong?
Viewers relaxed, assuming for the next hour we'd all be in safe hands. Surely there could be no possible reason we'd have to dive across the sofa and cover each other's eyes, could there?
How wrong we were. During the logo design and branding stage of the process, Akeem and Stephanie (who had come up with a pretty brilliant brand name, we thought, in First Time Foodies) began to throw around some ideas for a logo and eventually they settled on a font that said 'First Time Foodies' but catastrophically replaced the 'O's of Foodies with two bowls. We'll just leave the results here for you to look at...
