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The Guardian - UK
The Guardian - UK
Entertainment
Michael Savage Media editor

BBC targets adults in the latest adventure for its top dog Bluey

Bluey BBC Studios TikTok Lego Ludo Studio
Bluey, the cartoon dog, raises his paws in the air
The success of Bluey has spawned branding deals for everything from headphones to baked beans. Photograph: Ludo Studio

Each episode may only last seven minutes, but the bite-size length of Bluey’s adventures has not held back the world’s most popular blue dog from creating endless money-spinning opportunities for the BBC.

Grateful executives are open about Bluey’s status as the golden goose driving a record £2.16bn in sales from commercial operations last year, spawning branding deals for everything from headphones to baked beans.

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